01. WHO WE ARE
There's more to money than money.
The Money Between Us is a conversation-led brand exploring the human side of money.
Through thoughtfully designed products, storytelling and shared experiences, we create space for honest conversations about the emotions, beliefs and relationships that shape our financial lives.
Our first introduction is the Core Edition, a collection of 80 conversation cards designed to help people explore their money stories and understand one another better.
But our vision goes far beyond the cards. We're building a community where talking about money feels natural, without shame, judgement or comparison.
02. OUR STORY
Where it all began.
The Money Between Us began as a response to our founder's own money wounds. Through reading, research and personal reflection, she began to recognise how much of her relationship with money had been shaped by experiences and beliefs she'd inherited.
What started as a personal journey of understanding and healing became something she wanted to share with others, recognising that we all carry money stories worth exploring, yet rarely have the space to talk about them.
And so, The Money Between Us was born.
03. WHY WE EXIST
Understanding the story behind the numbers.
We spend so much time learning what to do with money, but far less time understanding why we do what we do with it.
Our upbringing, experiences and relationships shape how we think, feel and behave around money, often without us realising it.
Financial knowledge matters, but it doesn't always address the beliefs, fears or emotional wounds behind our decisions.
We exist to help people explore those stories, question inherited patterns and build healthier relationships with money and with each other.
04. WHAT WE BELIEVE
The values behind every conversation.
HONESTY
We believe in honest conversations about money, even when they're uncomfortable. No pretending, no perfect financial stories and no pressure to have it all figured out.
CONNECTION
Money shapes our relationships as much as our finances. We believe understanding each other's experiences can bring us closer, across families, cultures and generations.
INTIMACY
Meaningful conversations require trust. We create space for people to be vulnerable, ask difficult questions and share what they might otherwise leave unsaid.
DIGNITY
Every money story deserves respect. No shame, judgement or comparison. We meet people where they are, with compassion and understanding.
05. THIS IS JUST THE BEGINNING
Beyond the cards.
The Core Edition is our starting point, but our vision is much bigger.
Through storytelling, new products and shared experiences, we want to bring honest money conversations into homes, relationships and communities around the world.
We're building something that makes it easier to talk about money, understand one another and challenge the silence that has surrounded these conversations for too long.
The Conversation that changes everything...One card at a time.